The platform is rolling out a new feature that allows them to reduce the amount of artificial intelligence-produced content appearing in their timelines. This initiative comes as the platform disclosed that it presently contains more than 1 billion content made with AI.
Testing and Rollout
The update is being tested over the coming weeks before a full-scale launch. This development comes amid a surge in AI-generated material, driven by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the fastest-growing content creators on another major platform primarily display content made by AI. A significant portion of this material is classified as mass-produced AI material, a phrase for poor-quality, factory-style content that is often absurd or bizarre.
Our research shows that numerous viewers enjoy content created using AI tools, ranging from computer-generated images to informative clips, and we intend to give people the power to adjust the amount of that, depending on their own preferences,” commented a company executive.
AI on the Platform
TikTok disclosed that there are now over a billion videos on its service labeled as artificially created. Overall, more than 100 m pieces of content are added to the service every day, making clips made by AI a minor portion of its overall inventory.
User Control Features
Viewers will be capable of limit or boost the volume of artificial media they view by accessing the topic control feature in the app and picking “AI-generated content”. Further subjects that currently be modified under the filter cover news, style, beauty, and dance.
Content Labeling and Policies
Its policies mandate creators to identify lifelike AI-generated content, and it prohibits harmful fake videos of public figures or critical incidents. Any believable artificial content that is unmarked can be taken down under its community policies.
In addition, the service will now add an AI-generated watermark to content produced via its own AI tools, or detected by an cross-platform project for identifying AI-generated material. This step is designed to deter users from seeking to bypass the labeling process.
AI Literacy Programs
The company is additionally introducing a $2m awareness program for specialists and institutions to develop educational content about using AI responsibly. This project will benefit charitable organizations dedicated to educating programming and robotics.
Content Safety Approach
The video-sharing app has defended its safety measures, during debate over intentions to make redundant a large number of review team members in the United Kingdom. It is planning to eliminate 439 jobs in its content moderation team in London, with worker representatives and digital protection specialists expressing worry that people are being substituted by AI moderation.
A senior executive explained that staff-based oversight would still have a role, but automated tools can safeguard staff by removing the most harmful content before it gets reviewed by humans. TikTok reported a 76% decrease in explicit and harmful content reviewed by human moderators over the last 12 months due to the use of its AI tools.
We believe it is crucial to balance humans and technology to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we also think it’s very important to limit contact with dangerous material as quickly as possible, which is why a significant AI assistance is really helping us process content quickly.”
